WELCOME TO THE JUNGLE
“TANTALISINGLY TROPICAL BEER WITH LESS OF THE ALCOHOL, LESS OF THE NEGATIVES, AND A WHOLE LOT MORE OF THE POSITIVES”
It all began back in university. Back in the glory days. We spent half of those fruitful three years partying and the other half of ‘em feeling rough as toast. That’s just the way it was. But one particular morning, after one hell of a session – room spinning, head in hands and another lecture missed – enough became enough. We were fed up of the downsides of drinking too much and knew something needed to change.
After a little experimentation and a lot of trips to the off-license, we discovered that we could enjoy all the good parts of drinking and less of the bad by simply opting for slightly weaker ABV beers as opposed to your standard higher-strength ones. No longer did Saturday sessions mean never-ending Sundays in bed, but productive days in the library instead. Working hard and playing hard was no longer a fantasy, it became our reality. There was a catch, however: they all tasted pretty damn bland.
And then it came to us: wouldn’t it be cool if there was a selection of great tasting beers specifically tailored to the 3.5% ABV range? Not too strong, not too light, but just right. And better still, what if the beers contained something that further reduced the chance of a hazy morning after a crazy night? An ingredient possessing a number of vitamins, minerals, and amino acids known for their ability in fighting hangover symptoms? An ingredient like… Aloe Vera? Bingo.
So from then on out we embarked on a mission to create exceptionally great tasting beer with less of the alcohol, less of the negatives and a whole lot more of the positives. And we didn’t just stop at taste and strength. Oh no. We want the positives to ooze from the can, from our advertising, our initiatives, our relationships, our culture, our ethos and simply the way we do business. No stone left unturned.
Anyway, say hello to the first beer of our range, the one that started it all, the original gangster – Aloebirra™ Jungle Fruits:
Aloe Great Nights, Aloe Great Mornings!