The Inca believed that through consuming beer, they could communicate directly with ancient spirits of times foregone. The Tribes of the Amazon used aloe vera to heal their wounds following battle with rival factions and the many dangerous creatures of the jungle.
And you? Well, my friend, you drink Aloebirra™
You’re a grafter. A 100% unadulterated work-horse that’s been working harder than a Leafcutter Ant in the Amazon but much to your delight, your luck is finally about to turn. The weekend has arrived. Time is precious and there’s not a second to waste so you sit back, relax, and start sinkin’ cold ones like there’s no tomorrow.
Flash-forward to tomorrow: the bed in your suburban bedroom has morphed into a makeshift bamboo raft, you’re floating into nothing but open ocean with a category 5 hurricane close on your tail and there’s absolutely nothing you can do about it. Rough seas ahead, matey. For the next several hours you have no choice but to reluctantly ride the waves of last night’s beer and questionable takeaway. Several hours become an eternity. Nauseas and dehydrated, you’re at complete breaking-point and wonder what you did to ever deserve this.
The ordeal leads you to ponder: why hasn’t anybody created a decent hangover-free beer yet?
We’re on a mission to create exceptionally great tasting beer with less of the alcohol, less of the negatives and a whole lot more of the positives. And we haven’t just stopped at taste and strength. Oh no. We want the positives to ooze from the can, from our advertising, our initiatives, our relationships, our culture, our ethos and simply the way we do business. No stone left unturned.
So say hello to the first beer of our range, the one that started it all, the original gangster: Aloebirra™ Jungle Fruits is a far-out addition to your palate that been cunningly concocted using a unique blend of exotic ingredients and a pretty whack vision to provide you with a beer that is truly revolutionary. Combining the tropical taste of Aloe Vera extract, Pink Guava and Dragon Fruit purée with a vibrant selection of zesty hops; this vegan pale ale is a bitter-sweet symphony to applaud, saving threatened rainforests one can at a time.
This stuff’s real good. It’s naturally zesty with added jungle fruits for an all-out tropical kick to the palate. Goes down easier than a barrel over Niagara.
Neither super-strong and destined for a tomorrow of nausea and regret nor alcohol-free and lacking that special kick, at 3.5% ABV Aloebirra™ is just right – exactly how Goldilocks likes it.
Unlike some of your favourite beer brands, we at Aloebirra™ refuse to use isinglass finings – a substance derived from the dried swim bladders of fish – to clear our beer.
5 pence from every sale of Aloebirra™ is donated to Rainforest Trust UK to help protect millions of acres of threatened tropical rainforest across the globe.
The world’s rainforests are being cut down at an astonishing rate of about 60,000 acres a day. That’s around 12 million hectares annually. To put that into perspective, that’s approximately an area of rainforest the size of North Korea that is being decimated every year (Independent, 2019).
We at Aloebirra™ know something needs to be done to put an end to this destruction. That’s why we have pledged to donate 5p from every sale towards a global rainforest protection and conservation charity – Rainforest Trust UK – to do our bit in ensuring that nature still has a fighting chance to flourish.